Tuesday, 27 December 2011

European MPV Market Favorites the Ford C-Max

?2012 Ford C-Max

Here is the proof that Ford C-Max is not only ordinary MPV as the European market MVP has chosen the C-Max and Grand C-Max to be the best-selling in medium MPV market. Well, it is kind of weird to see an American brand manage to score success on the European continent and its market. This also means that Ford has been doing market research and their hard work is finally paid off with the double sales figure on the medium MPV market for the C-Max and Grand C-Max.

The sales figures details are around 135,000 units of both C-Max and Grand C-Max in 5- and 7-seater MPV have been sold since the first launching back in 2010. according to autoevolution.com, the sales figures are double if we compare it on the sales report scored by the previous model at the same length of time. The market share rises from 6.7 to 12.7%. A great achievement before Ford closing the 2011 total sales report, right?

Here is what Roelant de Waard ? the Ford of Europe VP of Marketing, Sales and Service has to say as we quoted from out aforementioned source about the success selling of Ford C-Max and Grand C-Max MVP, ?The C-MAX proves that even in an extremely competitive market and a difficult economy, customer will respond to great new products. The only way to double sales and segment share in one year is win over new customers from the competition, and that?s what C-MAX is doing.?

Source: http://motorride.net/ford/european-mpv-market-favorites-ford-max.html/

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