Are you Branding Yourself or Your Network Marketing Company?
Today when I was out doing my retail I put my fleece on over my T-Shirt and realised, as both were branded with my Network Marketing Conpany's name, that both were advertising my MLM.
It made me think, about how much I have learned recently and my beliefs have changed.
About two years ago, a number of my Network Marketing Company 'Leaders' were telling us to make sure we wore our branded goods when we were doing work for our business. ? When we were doing retail, out and about, or doing home meetings, branded goods would help people recognise the company name.
Now if you read about me today, you may think I am a nodding dog and totally took that on board and wear my branded polo shirt ?and fleece everywhere I go.
Yes, I do sometimes wear my polo shirt when doing retail (easy to wash, wear and iron - and I don't need to think what to wear ...).
And I have been known to wear my branded fleece (see above) ...
And yes I do often wear my Branded Waterproof Jacket when I am out and about (well it does rain a lot here, is great protection and my Upline gave it to me when she won it in a raffle).
So, to quote what I said earlier, we were told that?"branded goods would help people recognise the company name."
Ah, recognise the COMPANY NAME.
NOT recognise ME ...
And there is, for me, a potentital problem.
People would instantly recognise the company, not me.
People see the company, perhaps know we are wanting other people to start their own business, and speak to someone else.
People see the company, realise we do many products, and order from someone else.
Get it?
Wait a minute! ? Surely I'm not saying that is wrong ....
Isn't it good for our Company Name to be out here, to be recognised?
The Main Problems I see about concentrating our efforts on advertsing our MLM or Network Marketing Company are:
1. ? It's all about being the same! ? Just like a school uniform, if we all wear the 'branded clothes' all the time we all look the same, there is no difference. ? So people are recognising the company, the uniformity, not the individuals. ? The Company is promoted, not us.
People may realise the Company is recruting or selling products,?not?that I am doing it in my own business.
2. ?If, god forbid, something happens to the company, and that is all we have been advertising, our main or only source of income could go or be damaged. ? ? And don't say it won't happen to you.
As my friend?Gavin Mountford?reminds us in the First Week's Videos in our?Networking Superstars?Tribe Traffic Mastery, if we rely on one company or source of income it could be a problem
3. ?Although I am fortunate that my company is innovative and changes with the time, if I?only?use my Company-Branded Website or Online Shop, we could have the same problem again - the Company being recognised and not me.
So what's the solution?
As I have been learning Relationship and Attraction Marketing, I have been taught time and time again to brand myself. ?You can read more about this in my article
Setting Up Your Blog for Attraction and Network Marketing ? Important Things to Consider
So I would say the idea is to brand and market myself, get my NAME out there, be recognised for the services and value I provide NOT the company.
Some of the advantages of this are:
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1. ?People will be getting to know you, and the service and support you can give others.
2. ?If you were to change MLM or your company was to fold, people are still connecting with you.
3. ?People may say no to your company if that is all you are offering, but if you BRAND YOURSELF they will hopefully build up a relationship with you. ? Through time, people who originally may have just said NO to your company and fled, may end up buying into other goods, trainings and tools you can offer them.
I am sure you can think of many other advantages, but if I was to ask you to do one thing that would help you long-term in your MLM or Network Marketing Business, it would be to BRAND and MARKET YOURSELF NOT JUST YOUR MLM.
Curious and want to know more?
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MLSP has a wealth of teaching and trainings on Branding and Marketing Yourself, and you can sign up for a 14 Day Trial?HERE?or register for their next FREE WEBINAR to find out more?HERE.
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One of the Resources I found to be of great benefit and help me with the whole Attraction Marketing and Personal Branding Concepts was ?Rachael MacGregor's?Full-time MLM Blueprint.
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Rachael gives you a 90 Day Plan for learning and promoting your Attraction Marketing Business, and you can find out more about it?HERE.
Finally, I would love to know what you thought, so feel free to share and comment on my Blog Post below.
Angus J McEwan
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