It always helps to define terms up front (and clearly), so let?s get a few terms clarified so you can proceed to the fun part. (If you don?t think inventing a domain name is fun, you need to lighten up and enjoy the process!)
Navigating the virtual world
Do you know how a domain name works? You may see ?Food.com,? and start salivating before you even get there, but computers and networks don?t use names for addresses, they use numbers. A domain name, then, is converted by the Internets? Domain Name Servers (DNS) into a number than represents a particular computer on the Internet. And, yes, some computers can have more than one domain name. At any rate, the number that the DNS produces for each computer is called an IP (Internet Protocol) address.
The IP addresses administered by the DNS allows computer users to find their way around the Internet by looking for these IP addresses, just like a delivery van will look for your home address to bring the packages to your door. The Internet brings ?packets? (of data) to your virtual door in a similar manner, and the DNS makes it easier by using a familiar set of letters (a ?domain name?) instead of the hard-to-memorize IP addresses. This lets you type www.yourcompany.com instead of 64.68.51.255 or some other number.
Good domain names
Do not choose a name that has nothing to do with your company or your website. Just because Amazon.com got away with it doesn?t mean you can. For one thing, company?s that came early to the Internet party had time to educate people
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Source: http://www.thmg.com/domains/choosing-the-best-domain-name-to-promote-success-for-your/
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